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How to Start an Ad Campaign with Lawn Signs in Bend Oregon

If you want to have a successful marketing campaign, potential customers need to know who to contact to purchase your products. When they use lawn signs for this purpose, businesses can build significant brand recognition at a relatively low price. To help you with this, we are going to discuss how to advertise with lawn signs in Bend, Oregon.

Lawn Signs Defined

Also referred to as bootleg signs or yard signs, lawn signs are basically small billboards that are placed on walls or staked into the ground. They are designed to grab the attention of drivers and pedestrians. Lawn signs are usually made of corrugated plastic boards (“coroplast”) that are 24” by 18” or 18” by 12”. A large format digital printer is used to print your message and information directly onto the coroplast board.

Budgeting and Planning for Your Lawn Sign Campaign

The real estate industry is notorious for using lawn signs, but these markers can be utilized by enterprises in any industry. The key to having a successful advertising campaign is to have a budget and plan in place. You are more likely to experience long-term success with a strong marketing system in place than if you just haphazardly place your signs around town.

You should consider your potential return on investment (ROI) as you think about your budget. This will guide you as you figure out how much you are willing to spend on your campaign. For example, if it means making just one sale, a realtor can justify spending a lot of money on lawn signs.

How Will You Receive Sales Leads?

You need a system in place for collecting sales leads before you can start your campaign. This will serve two purposes. It will let you know what kind of ROI you are getting on your yard signs, and it will allow you to respond quickly to interested parties.

There are several way to track sales leads, including website “squeeze” pages, call centers, and Google Voice. A squeeze page is a unique website address that redirects to your main page. You know that visitors to your site learned about you from lawns signs when they are redirected from the unique URL. Unique phone numbers for your signs achieve the same purpose.

Design Attractive Lawn Signs

A good sign shop will be able to help you with the design for your yard signs. You need to make sure you include your organization’s logo, name, contact information, and your main industry, service, or product. Since viewers will only have a couple seconds to look at your signs, ad copy must be kept to a minimum. Images will get your information across faster.

Track Your Lawn Sign Placement

Lawn signs tend to go missing on occasion. Fortunately, they are inexpensive to replace. To ensure you are reaching your target demographic, make a map of where you put your lawn signs. Every week or two, check to see if your signs are still there. If not, simply replace them. This makes it important to buy your yard signs in bulk.

Contact Blue Barrel Signs today if you are ready to take advantage of the benefits of yard signs in Bend, Oregon.